Facebook Ads Campaign – Lead Generation for Online Course

When LearnSmart Academy approached FS Tahmina, their main goal was to boost enrollments for their newly launched freelancing course. Although they had a well-structured curriculum and a professional website, they struggled with generating quality leads who were genuinely interested in online learning. Most of their previous ad efforts resulted in high costs with very few conversions. They lacked proper targeting, compelling visuals, and an optimized lead generation strategy.

FS Tahmina took full responsibility for crafting a result-driven Facebook Ads campaign. The first step was an in-depth analysis of the course content, target audience (students, job seekers, freelancers, and stay-at-home learners), and competitor landscape. Based on that, FS Tahmina created detailed customer personas and narrowed down interest-based and behavior-based targeting to make every ad dollar count. A series of visually appealing ad creatives and copy were developed, focusing on key benefits like "earn from home", "freelancing without experience", and "learn with easy Bengali lessons."

The lead generation campaign used Facebook’s Instant Forms feature to collect data from interested learners without redirecting them away from the platform. FS Tahmina also optimized the forms with pre-filled fields and short questions to improve the completion rate. A compelling lead magnet – a free PDF checklist on "5 Steps to Start Freelancing" – was offered to increase engagement.

Within just 45 days of launch, the campaign brought in over 2,800 highly targeted leads at an average cost per lead of only $0.29 – far lower than the industry standard. The client’s email list grew rapidly, and using follow-up email automation, over 650 leads converted into paid course enrollments, resulting in a 56% increase in revenue compared to the previous quarter. The academy also received positive feedback from learners who discovered them through the campaign.

Beyond numbers, the brand awareness for LearnSmart Academy increased significantly. Their social media page saw a 40% rise in followers, and engagement on course-related posts nearly doubled. The entire campaign helped them establish a stronger digital footprint, proving that with the right Facebook Ads strategy, even a small business can scale online education with measurable impact.